Projects and results

Below are a few of the projects I have worked on and the results.


Navigo and HROnboard

I worked with Navigo for 18 months refining their inbound lead strategy and creating marketing materials for their HR technology products. Their B2B cost per lead was $14-$22 AUD, dependant on the product. 

I co-developed their branding and key messaging for HROnboard. The HROnboard website was designed and developed by the team of freelancers I work with.

The HROnboard video was a collaboration between Navigo, myself and the awesome PHYD Creative who I have worked with on a number of projects. 


Flashman Studios LLC

Designed and built in Wordpress for Flashman Studios LLC. This website I created replaced a hacked website. The new website is now live and Google verified. View the website here. I also created the the web copy and I am responsible for lead generation, websites SEO and security. Marketing results coming soon…

About Flashman Studios: Flashman have been helping independent game studios grow since 2004 through brand licensing deals with Marvel, Lucas Arts, Capcom and more. They provide representation, deal sourcing, corporate strategy, IP licensing, contract negotiation and capital raising services.


Oomph iPad App Development Platform

Development of the company’s online products: DIY iPad apps and iPad app templates. My role included formulating and leading the marketing strategy from online branding, content marketing, social media, email marketing, community management, SEM to product consultation and PR.

The results:

  • Increased unique visitors by 118%

  • Increased online sign up conversion rate by 507%

  • Reached a CPA of $18 AUD

  • Increased online community by 24,600

  • Expanded the products international audience by 80%-3,000% per country (USA, North America, South America, Europe and Asia)



My first project with TracMap was to replace their outdated and hard-to-navigate website. I designed, developed the messaging/digital voice, wrote the web copy, and built the TracMap website within a tight budget and timeframe.

I rebranded TracMap's marketing materials including conference booth signage, printed materials.

I wrote the script and collaborated with PHYD Creative to create the TracMap how it works video and produced customer testimonials in-house at TracMap, watch them here

The website's SEO and quality user experience increased the amount of highly qualified inbound sales leads generated by TracMap by 90%. I also wrote articles that can be found on TracMap's blog.


ilab Germinate Accelerator Program

The objective of this project was to drive 100 completed  applications for the iLab Germinate Accelerator Program. We reached this goal within a very tight timeframe via social media marketing, email campaigns and PR outreach. 

I was very excited to meet all the successful applicants at the Germinate induction day. I was introduced as someone they already knew, just not in person yet, as I was the reason they were in the room!


The Fetch

The Fetch is a curated guide to the best events and industry reads for professionals. As Brisbane Curator of The Fetch, I curated the best industry events and news for The Fetch Brisbane weekly email update. Read the blog articles I contributed to The Fetch blog.


Frankensounds music blog

Drawing from over 15 years working as a music journalist in the UK and Australia, I founded the music blog

As blog editor, I interviewed, reviewed and photographed local Australian and international artists. I covered gigs and interviewed musicians from all over the globe in person and via phone.

The awesome freelance team I worked with also contributed their amazing work. We had a fantastic time working together for over two years before I moved to New Zealand.

For more from the amazing Vicki Craddock photography, view her Facebook page.


SwipeAds/FunCAPTCHA press release

I started working with this amazing startup after meeting at River City Labs in May 2013. We launched a PR campaign to test the waters in July and that spark brought international coverage.

SwipeAds/FunCAPTCHA interviews published:

Read the press release.


Infinite Wardrobe

I worked with Infinite Wardrobe to map out their launch strategy and support the internal team during implementation. The results achieved within 1-2 weeks of launch are below:

  • Featured in Best New Apps on the App Store

  • Debuted at #26 on the App Store's Top Chart for Lifestyle

  • OzApp Award winner 2014

Screen Shot 2018-09-04 at 4.20.03 PM.png

Anteo Technologies press release

Copywriting for the life science & in-vitro diagnostic markets. Here is one of the press releases for Anteo Technologies. Below is the engagement score of this press release, 92/100 when compared with similar releases.

Source: PR Newswire report, Faster Detection of Disease: Anteo

Source: PR Newswire report, Faster Detection of Disease: Anteo


IDG Global Solutions

During the management of marketing events and digital projects across the International IDG Global Publication Portfolio, I worked with IT clients including Hewlett Packard, Dell, APC, Siemens and Nokia.

I led and managed B2B and customer focused marketing campaigns and events including face to face events, live and on-demand webinars and podcasts. I also led the development of online communities that targeted seven European markets.

The results:

  • Online communities developed for Hewlett Packard won ‘Online Campaign of the Year’ at the PC World Awards in Germany

  • HP communities were rolled out across seven countries in Europe and were an IT Publishing industry first

  • Online advertising for the communities over-delivered on impressions and clickthrus

  • Webcasts successfully marketed client products, delivered qualified leads and positioned companies as thought-leaders within the IT industry

  • Marketing support for webcasts and events frequently over-delivered on clickthrus

  • Press coverage was maximised leveraging the IDG publication portfolio


Cosmetic Image Clinics

Between June 2009 – August 2010, I managed the development of consumer focused websites and the marketing strategy for Cosmetic Image.

Due to the competitive nature of the cosmetic industry, SEO became a major focus. In collaboration with the Company Director, I implemented a complex SEO strategy to keep Cosmetic Image ahead of the game.

 The results:

  • Cosmetic Image ranked number 1 with popular cosmetic search terms

  • Successful SEO strategy launched, monitored and optimised considering Medical Board restrictions on popular search terms

  • SEM supported SEO marketing by regularly appearing in the top 3 ads on display for popular search terms

  • Press and PR campaigns increased media coverage by 50%

  • The number of consultations booked with the clinic increased by 80% during campaign execution